WikiTech Waveform: The MKBHD Podcast

Topic

Halo cars

2 mentions in 1 episode

Premium, limited-production vehicles used to establish brand image and demonstrate advanced technology capabilities rather than generate sales volume.

Mentions

Introducing Telsa Roadster... Again

  • 1:20:31

    It's a halo. It's what they want people to think about when they think about the brand.

  • 1:21:22

    They'll sit in garages. They'll hit the track sometimes. They'll sit in collections and that's their halo car.